Addicted to Design

Ashwamedha Posters

I’ve been terrible lazy at updating this blog. It’s mostly been due to a whole lot of work for Ahvan. For the uninitiated Ahvan is the management fest of IIM Indore. You might know about it by its previous name Iris. This year it is going to be held from November 19th to 21st. Ashwamedha is an event that occurs as part of Ahvan. It’s been the flagship event of this fest with participation reaching 1500+ last year. As part of the team developing Ashwamedha, I’ve been taking care of developing the creative content. The first two posters for this year’s Ashwa are put up below. To know more about us, follow us on Twitter.

Poster 1

This one was the teaser poster. It was launched internally in the institute to generate a buzz about Ashwa. We’re planning to send this out to other B-Schools at a later date. This one was made up pretty much in one sitting with Nachiket & Srinath coming up with the excuses and me putting it in as fast as possible. There are a few not-so-subtle references to folks around the campus. The response for this poster in the college was fabulous and I am thinking of putting out a different variant of this same poster after a few weeks.

Poster 2

This one is more of a recruitment poster for the Junior team selection. The people talked about in this poster are members of the previous Ashwa team who passed out of the college. The ideation for the lines to put in this poster took a phenomenally long amount of time. Various suggestions were thrown around before we came up with this comments. Some of them are inside jokes of sorts so we are expecting a few blank stares!


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Will Kern For Food

I had talked about Collapse Design and their exciting work especially the wonderful badge designs. Borrowing some ideas from them, I have tried my hand at a poster design to showcase Helvetica Bold. This is a first draft and some more tweaks are required before it looks any good! Eventually, I hope to expand this into a series of posters, each showcasing a particular typeface. Comments and criticism are, as always, welcome!

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Everyone’s A Graphic Designer

Found this lovely poster on Flickr. I’m pretty sure I’m one of those “Everyone”!

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Don’t Panic: Second Draft

I have modified the Don’t Panic poster a bit. There was a problem with the colors in the first draft and I think I’ve got it fixed with this one. Stupid web-safe colors! Also have played around with the lighting a bit. The problem with the first draft was that the dot of the exclamation mark was hardly visibe. I’ve moved the light source to the bottom left to get a better cotrast for the dot. Somehow I have a nagging feeling though, that this lighting would come across as too harsh. Does it? Also had to move the type on top around a bit to get a better grid focus. The trouble with type in most cases is that they just don’t fit well. Here too the sass-hoopy comment spills on to the third line, making it look a bit odd. I hope that it can pass off for “Conscious Irregularity”! The font used is Gill Sans by the way, except for the apostrophe in “Don’t” which is Helvetica. The apostrophe of Gill Sans is positively hideous! But apart from that it’s a lovely font. Something uniquely British about it!

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Don’t Panic!

I’ve been working on a few posters for the upcoming Towel Day. Here’s the first draft of one of them. I’m still not satisfied with the whole lighting thing. Look back in later for the final versions!

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Found on Flickr

Continuing on the Helvetica fixation here’s a lovely poster I stumbled across on Flickr. It sort of states my ideology of Design perfectly.

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Found on Flickr

Flickr is a wonderful place to find all sorts of typography. The lettering for ‘Modern’ is really unique. It’s a pity that hand drawn typography of this sort is rarely found now. Lot’s more where this comes from, including this beautiful script.

Filed under: Design, Found on Flickr, Graphic Design, Posters, Typography,

Long Live Helvetica, Die Arial

Found this on Behance. Could someone kill Comic sans too while at it!

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