Addicted to Design

Ashwamedha Posters

I’ve been terrible lazy at updating this blog. It’s mostly been due to a whole lot of work for Ahvan. For the uninitiated Ahvan is the management fest of IIM Indore. You might know about it by its previous name Iris. This year it is going to be held from November 19th to 21st. Ashwamedha is an event that occurs as part of Ahvan. It’s been the flagship event of this fest with participation reaching 1500+ last year. As part of the team developing Ashwamedha, I’ve been taking care of developing the creative content. The first two posters for this year’s Ashwa are put up below. To know more about us, follow us on Twitter.

Poster 1

This one was the teaser poster. It was launched internally in the institute to generate a buzz about Ashwa. We’re planning to send this out to other B-Schools at a later date. This one was made up pretty much in one sitting with Nachiket & Srinath coming up with the excuses and me putting it in as fast as possible. There are a few not-so-subtle references to folks around the campus. The response for this poster in the college was fabulous and I am thinking of putting out a different variant of this same poster after a few weeks.

Poster 2

This one is more of a recruitment poster for the Junior team selection. The people talked about in this poster are members of the previous Ashwa team who passed out of the college. The ideation for the lines to put in this poster took a phenomenally long amount of time. Various suggestions were thrown around before we came up with this comments. Some of them are inside jokes of sorts so we are expecting a few blank stares!


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I Heart Helvetica

I Heart Helvetica

We’ve been thinking of designing a shirt for a while now, and after throwing around a lot of ideas, we decided to make one on Helvetica. This is the draft that I came up with. I’ve  tried to keep it simple but still showcase the beauty of this font. We are thinking of changing this around. Some suggestions are to drop the ‘I Heart’ and just keep ‘Helvetica’. Also we’re thinking of adding some history to make it more interesting.

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Noisy Alphabet

Stumbled across this gem on Flickr by Tom Gauld. I’m particularly in love with “Bzzt”!

Filed under: Design, Found on Flickr, Graphic Design

Will Kern For Food

I had talked about Collapse Design and their exciting work especially the wonderful badge designs. Borrowing some ideas from them, I have tried my hand at a poster design to showcase Helvetica Bold. This is a first draft and some more tweaks are required before it looks any good! Eventually, I hope to expand this into a series of posters, each showcasing a particular typeface. Comments and criticism are, as always, welcome!

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Monopoly + Helvetica


A beautiful redesign of Monopoly by the French designer Florent Guerlain. I’ve been addicted to Monopoly for as long as I can remember and I can’t begin to think how much more awesome it would be in Helvetica!

(via AisleOne)

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Post-It Animation

Came across this amazing motion animation done with Post-It notes alone. This project called Deadline is the work of Bang-​yao Liu, stu­dent at Savan­nah Col­lege of Art and Design. More than 6,000 Post-​It notes in all kinds of dif­fer­ent colors were used to pro­duce a life-​size pixel ani­ma­tion on the wall. The inspiration for this project?

Where my idea comes from is that every time when I am busy, I feel that I am not fighting with my works, I am fighting with those post-it notes and deadline.

For those of you really keen on knowing how this superb work was done, Bang-​yao Liu has posted a making of video too which explains just how much effort it took to achieve these results. The project took over 3 months of planning and was shot over 4 days.The patterns and graphics were originally created in Adobe Illustrator and then imported in Flash where the pre-animation was done. This was then simulated with Animatics to ensure interaction with live actor.

During filming the animatics were projected on to the wall to paste the Post-It’s at exact positions and then while shooting the image the projector was covered. This proces was repeated again and again and again till this super awesome video resulted!

(via The Font Feed)

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Sex, Drugs, Helvetica Bold

Found this brilliant shirt via Flickr and Tcritic. Great work by Collapse Design. Also worth a peek are their badge designs. I particularly love “Will Kern for Food”! Check out their work here and here.

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I Shot The Serif

This from Swissmiss. Nice work by Tom Gabor. This would look even better on the shirt!

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Everyone’s A Graphic Designer

Found this lovely poster on Flickr. I’m pretty sure I’m one of those “Everyone”!

Filed under: Found on Flickr, Graphic Design, Posters,

Don’t Panic: Second Draft

I have modified the Don’t Panic poster a bit. There was a problem with the colors in the first draft and I think I’ve got it fixed with this one. Stupid web-safe colors! Also have played around with the lighting a bit. The problem with the first draft was that the dot of the exclamation mark was hardly visibe. I’ve moved the light source to the bottom left to get a better cotrast for the dot. Somehow I have a nagging feeling though, that this lighting would come across as too harsh. Does it? Also had to move the type on top around a bit to get a better grid focus. The trouble with type in most cases is that they just don’t fit well. Here too the sass-hoopy comment spills on to the third line, making it look a bit odd. I hope that it can pass off for “Conscious Irregularity”! The font used is Gill Sans by the way, except for the apostrophe in “Don’t” which is Helvetica. The apostrophe of Gill Sans is positively hideous! But apart from that it’s a lovely font. Something uniquely British about it!

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